MINDSET TO WEALTH
MY STORY
A little insight into how I got to where I am today..
Coming up from Brooklyn, NY, I was surrounded by hustle culture.
Everywhere you looked—white collar, blue collar, even people working on the streets—everyone was grinding around the clock, in whatever way they knew how to.
My grandmother was a hairdresser. As I got older, I noticed she would do the same styles for different clients — yet charged them differently. Over time, I realized that how much people paid had less to do with the service itself and more to do with how she presented herself, how she spoke to them, and how they felt about the experience. That was my first lesson in soft skills and the power of perception. It taught me early on that almost everything — whether it’s a product or a service — is negotiable.
Growing up, people used to resell streetwear like Polo on the block. I would see that these clothes would be more expensive on the street rather than in the store. I didn’t get it at first, but later I realized it was all rooted in a scarcity mindset. From our perspective, owning something that’s both desirable and hard to get makes it feel more special. This mindset is big in urban areas, where the perceived value of an item often increases based on what others around you have. Paying the resale price might feel like you’re gaining exclusivity — but in reality, you’re just playing into a system designed to make you overpay and ultimately lose the game.
My first hustle was selling sneakers.
The first pair of shoes I ever flipped were the 2011 Jordan 11 Concords. My dad had paid resale for them, and I wore them for over a year until my foot grew. Even after all that wear, someone still offered me $600 — and that’s when I realized how valuable sneakers could be.
Before I go on, let me describe these kicks: black patent leather with icy blue soles. This pair originally retailed for $180 but was reselling anywhere from $500 to $1,000. There were fistfights, stampedes — someone even dropped $250,000 on a game-worn pair from Jordan himself. Needless to say, these shoes went crazy.
I took the $600 and bought two more pairs. From that point on, I just kept flipping — and kept it going all the way through college.
School was never really about education for me. From day one, it wasn’t about achievements or obedience — it was social and interactive. In kindergarten, it was all about nap time.
Fast forward to college, I ended up studying Psychology. I was curious about the mind and wanted to understand why everyone thinks differently — especially my mom.
At the same time, I was growing into myself and learning how to take care of my own life. That meant becoming more disciplined and focused, especially when it came to money.
I started realizing that what I was learning about mindset and behavior in class applied directly to real life.
Every decision we make is based on what we know and what we’ve been taught. The only thing standing between me and the outcomes I wanted was the information I didn’t have yet — and now, that’s the knowledge I’m committed to sharing with you.
Since earning my Bachelor's degree in Psychology from the University of Hawai'i at Mānoa, I’ve combined my interest in understanding human behavior with real-world financial strategy. Over the years, I’ve built my own investment portfolio and studied key areas like stock trading, cryptocurrency, and credit management. More importantly, I’ve used that knowledge to guide others — helping clients shift their mindset around money, make informed decisions, and create financial habits that lead to long-term growth and stability.